"Your friends care what you think. Be a friend for life." In conversations about preventing drug use, peer influence is typically cast in a negative light. Research - and real life - show us how much teens value the opinions of their friends and peers. Of course, the worry is that teens will encourage one another to make risky choices when it comes to substances. But what if we turned that idea on its head? "Pass It On" is a short PSA we made with the amazing folks at DH for the Washington State Health Care Authority to celebrate the power of positive peer influence in drug prevention. It asserts to our youth audience that they can help their friends be safe and healthy - that they can use their influence for good. CREDITS DH credits: Corie Bales, Hannah Bottino, Devan Iyomasa, Dean Sarenac and Stacie Jones Music and Sound: Playdate Audio 2D Animation and Design by Teodor Hristov Directed by Kunal Sen Produced by Good Bad Habits
